Mise en Fleur - West Marin
THE ART & BUSINESS OF FLOWERING
OCTOBER 4 - 7, 2026
4-day retreat centered on floral design foundations, in-depth business learning, and personal wellness
the experience
Tuck yourself away in rural West Marin for an inspiring & restful retreat alongside like-minded creatives sharing a passion for flowers. Students will gather in the charming town of Point Reyes Station, located in the coastal countryside of Marin (North of San Francisco), where Christina now lives and operates her floral studio.
Over the course of your 4-day, 3-night stay you'll unwind in the heart of the Point Reyes National Seashore, surrounded by serene nature in a region often described as being untouched by time. Lodging is provided for guests at Olema House, a sophisticated hotel with Bohemian charm, located just two miles from Christina's shop, Bellevue Floral Co.
Each day of the retreat will cover a range of business topics in addition to hands-on floral design classes. You'll master Christina's technique for designing light & bouncy bouquets using a chicken wire technique while we also welcome guest instructors Ashley & Katie of Ash + Oak who will teach alongside Christina in a large-scale, foam-free installation course.
Christina's business classes cover a breadth of topics including: how to create floral recipes, price for profit, expand revenue streams, and design proposals. In her marketing course, you'll take a deep-dive into social media where Christina shares her go-to strategies for growing a captive audience & reaching ideal clients. No questions are off the table & the goal of Christina's coursework is to give each student the foundation & confidence needed to take their floral business to new heights.
In addition to all of the above, we'll slow down each day & get to know one another over group meals centered on local fare. We also welcome Ivy Zellmer to our retreat this year. Ivy is the owner & artist behind Ivy Paperie, a Napa Valley watercolor design studio and stationery brand. Ivy will guide our attendees through a relaxing watercolor workshop, where we'll use our own floral arrangements as inspiration.
We can't wait to host you this Fall in beautiful Point Reyes Station! Thank you to our partners Accent Decor, Torchio Nursery, and Floral Supply Syndicate.
ITINERARY
SUNDAY - DAY 1
OCTOBER 4, 2026
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Afternoon intros + studio tour at Bellevue Floral Co.
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Bridal Bouquet Course: master the art of designing airy, dimensional bouquets using a chickenwire technique
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Professional head shots
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Guest check-in at Olema House
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Group welcome dinner at Due West Tavern
MONDAY - DAY 2
OCTOBER 5, 2026
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Coffee, tea, + pastries at Bellevue Floral Co.
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Business 101 Course - Christina shares her journey & takeaways from her ten years in business, operating out of three different storefronts. We'll discuss pricing for profit, recipe building, scaling with a team, and best practices for proposal writing & client interface
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Lunch included. Enjoy in our studio garden or take your meal to-go & meander the town of Point Reyes Station
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Watercolor Workshop - Ivy Zellmer of Ivy Paperie will guide students through a 2-hour watercolor workshop, sharing her techniques, artistry, and shared love of all things botanical
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Free evening - attendees can enjoy an evening of solitude or make plans to gather with one another for dinner
TUESDAY - DAY 3
OCTOBER 6, 2026
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Free morning: venture further to explore the National Seashore or take it easy & stay cozy at Olema House. We'll provide a list of suggested activities and restaurants in the area
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Styled group lunch at Olema House
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Sustainable Installation Course* - Alongside guest instructors Ashley & Katie (of Ash + Oak), Christina will share design techniques and mechanics behind large-scale installations & grounded floral arrangements. We'll work with Accent Decor structures & a bounty of floral product from Torchio Nursery.
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Headshots & time for student content creation
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Group dinner in the Point Reyes area (retreat attendees only)
*Please note that a limited number of single day tickets will be offered for this installation course & dditional students may join us for the day (the more flower community, the better!). See further below if you are interested in purchasing a 1-day Installation Course ticket only.
WEDNESDAY - DAY 4
OCTOBER 7, 2026
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Check out of Olema House
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Coffee, tea, + pastries at Bellevue Floral Co.
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Marketing Deep Dive - From networking & social media strategy to phone photography & editing, marketing is one of Christina’s fortés. In fact, it's how she landed on HBO Max's Full Bloom competition in addition to it playing a vital role in her business growth. She will share all her top tips & tricks and personal analytics with you in this course
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Good-byes: Retreat will end mid-day & you'll have plenty of time to continue exploring Pt. Reyes or travel home
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Christina Yan - host of Mise en Fleur and owner of Bellevue Floral Co.
Ivy Zellmer of Ivy Paperie
Ashley Mueller (left) & Katie Reisman (right) of Ash + Oak
Attendees during a previous Mise en Fleur installation course
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WHAT'S INCLUDED
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4-day, 3-night stay at boutique hotel Olema House
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Dining experiences & refreshments throughout your stay, with a select number of meals on your own so you may enjoy some private time
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Mise en Fleur welcome package, floral supplies, and a bounty of blooms in partnership with Accent Decor, Torchio Nursery, & Floral Supply Syndicate
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Business 101 Course, including examples for proposal writing, contract language, floral recipes, and more
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Marketing & Social Media Course
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Bridal Bouquet masterclass
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Large Scale Installation Workshop with guest instructors Ash + Oak
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Floral Watercolor Workshop with Ivy Paperie
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Gallery of professional photos (including behind-the-scenes candids, multiple headshot sessions, and portfolio work captures)
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30-minute private follow-up video call with Christina (offered after the retreat where she will answer any additional questions you may have)
the investment
$4,000 to $4,600 USD* + tax
*unless registering for Installation course only
Deposit - A non-refundable deposit of $1,200 to secure your place at Mise en Fleur
Payment Plan - Your remaining balance will be split into 2 installments (due August & September 2026). If you wish to pay in full, please let us know via email and we will send an invoice for the remaining balance.
Installation Course-only Ticket - Full payment of $1,300 (+ tax) is required upon registration
Cancellations - Due to limited space and the nature of the event, please note that all payments made are non-refundable. In the case that you can no longer attend Mise en Fleur, you may gift or sell your ticket to another attendee (with our prior written approval).
Please note that your travel to & from Point Reyes Station, CA is not included in the ticket cost. For those flying, we suggest flying into SFO or OAK. Point Reyes Station is a 1 hour, 15 minute drive from either airport. If you would prefer not to drive, the Airporter offers shuttles from SFO to Marin, where your closest drop off would be in San Rafael, where you would need to then order a rideshare service to take you to Point Reyes.
If you need assistance with travel planning and/or want to connect with other attendees whom you can share a car rental with, please email us and we will do our best to facilitate! hello@bellevuefloralco.com
Stay at
Olema House
Retreat attendees will be hosted at Olema House, a cozy and charming boutique hotel located just 2 miles from the Bellevue Floral Co. studio.
Olema House offers a tranquil getaway surrounded by national parkland. The property opens up directly to Olema Creek, where you can stroll privately in your free time. On crisp evenings, you can cozy up by the outdoor fire. Stargazing & listening to the coyotes howl are quintessential West Marin experiences!
Adjacent to Olema House you'll find Due West Tavern - a local restaurant & bar within a refurbished 1860's historical building. In the mornings, coffee is available at Due West's marketplace or you can meander a short distance to the town of Point Reyes Station.
ROOM OPTIONS
We have two accommodation options for Mise en Fleur retreat guests:
Option #1: Private 1-story suite with King Bed
Option #2: Shared 2-story suite with (1) King Bed and (1) Queen Pull-out
All rooms offer garden views, radiant heat warmed floors, a sitting area, & down comforters and pillows.
The shared 2-story suite also includes a fireplace & either a balcony or window bay seat.
Additional notes:
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Spouses are welcome to stay with you in your suite. There is no extra cost, but please give us a heads up via email at hello@bellevuefloralco.com
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All suites are pet friendly ($75/pet), but please note that pets are not allowed at retreat activities. Pets are only allowed if you are coming with a spouse who can tend to them throughout the stay.
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Retreat tickets are priced per person and there is no additional discount if you are coming with a business partner or friend. If you would like to be placed together in a shared room, please let us know via email.
TICKET OPTIONS
Shared 2-story Suite, Queen pull-out bed - $4,000 + tax
Queen pull-out is on the lower level of the suite. Bathroom is shared with your suite mate.
Shared 2-story Suite, King bed - $4,200 + tax
King bed is on the balcony level of the suite. Bathroom is shared with your suite mate.
Private Suite, King bed - $4,500 + tax
Fully private single level suite
INSTALLATION COURSE ONLY
(limited spaces available)
In collaboration with guest instructors Ashley & Katie of Ash + Oak
Tuesday 10/6 - $1,300 + tax
Includes styled group lunch, welcome kit, large-scale installation workshop teaching foam-free floristry (both structure design + grounded arrangements), 1:1 feedback during course, headshots + professionally photographed content
PAST EVENTS
a peek into our past workshop events
