MISE
FLEUR

en

The Art of Flowering

A floral retreat experience by Bellevue Floral Co.

About

THANK YOU TO OUR SPONSORS

Speakers

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THE RETREAT

Mise en Fleur is a one-of-a-kind creative gathering that merges floral design, education, and community. The retreat is hosted by Christina Yan, Founder & CEO of bespoke wedding floral studio Bellevue Floral Co. and lifestyle goods shop Camino, both based in Napa, California.

Mise en Fleur has now grown from a one-time event in Napa Valley to a destination retreat in stunning cities around the world. This year we will be hosting events in Napa, Santa Barbara, and Lake Como, Italy.

Our retreat is open to florists and floral enthusiasts of all experience levels. Each day is typically centered around a hands-on floral design intensive accompanied by a business course (topics range from opening a brick-and-mortar shop to strategies for social media and content creation).

MEET THE HOST - CHRISTINA

The owner of two distinct floral businesses, Christina has been a mover and shaker in the design industry for several years. Particularly known for her playful floristry style and knack for blending unique colors and textures, Christina's design philosophy is rooted in much more than just traditional floral technique. As a self-taught florist, Christina lends her style to her years prior as an artist of other mediums. From having spent time as a wedding gown designer to creating window displays for Anthropologie, Christina is excited to share with you her unique perspective on how to think outside of the box when designing with flowers and building a successful business.

Born in San Francisco and raised in the Peninsula, Christina now resides in Napa with her dog (and local celebrity!) Tulip aka 'Tuli'. Christina received her education in the areas of Communication, Art Studio, and Tech Entrepreneurship at the University of California, Santa Barbara. She served as the Branding Director of a corporate foodservice contractor prior to starting her own business as a culinary brand consultant and food stylist + photographer.

In 2015, she found herself unexpectedly at the San Francisco Flower Market and came to the epiphany that although food and photography would be lifelong passions, flowers might be her actual calling. By 2016, she set out to educate herself on all things flowers - scouring YouTube for tutorials and developing her own techniques through trial and error. With determination, Christina quickly paved herself a life immersed in blooms. The rest is history!

You may also recognize Christina from the premier season of Full Bloom, a floral competition reality series on HBO Max. Fun fact - she was scouted via Instagram by producers! Social media has always played a large role in the success of her businesses. It is now an area of expertise that Christina frequently teaches about.

Schedule

2024 MISE en FLEUR DATES

Mise en Fleur Atlanta tickets have now been released!

Check back soon for more detail on other 2024 dates!
Click here to register for email notifications

ATLANTA

MARCH 22 - 23, 2024

DESIGN INTENSIVE
AT THE ACCENT DECOR HEADQUARTERS

5376 NEW PEACHTREE RD, STE 100
CHAMBLEE, GEORGIA

Immerse yourself with like-minded creatives while watching live demonstrations by Christina & taking your own turn to design masterful floral creations.

WORKSHOP HIGHLIGHTS

Daily breakfast bar
Daily styled lunches
Accent Decor meet & greet with the marketing + creative teams
Exclusive headquarters tour
Social Media & Marketing course
Bespoke centerpiece design
Ceremony installation demo
Elevated arrangement design
Open Q&A throughout
Professional photo sessions
Hands-on learning with Christina

CLICK FOR FULL ITINERARY

Schedule

SOUTHERN CALIFORNIA

OCTOBER 2024

ADULT CAMP
WITH A FLORAL TWIST!

NEW CUYAMA, CALIFORNIA

Lots of detail coming soon on this all-inclusive resort retreat.

Remember the good ol' days of carefree summer camp? Well, we're bringing you the adult version with a floral twist!

Enjoy a weekend of relaxation + creative fun. This retreat is fully centered on rejuvenation and finding inspiration. You won't find any business classes on this itinerary! Rather, you'll fill your days with art classes ranging from floral design to screen printing, watercolor, flower pressing, and more.

Stay tuned!

NORTHERN CALIFORNIA

APRIL 4, 2024

SOCIAL MEDIA 101
+ FLORAL FEAST

YOUNTVILLE, CALIFORNIA

A special event at the renowned Estate Yountville in Napa Valley. This one-of-a-kind Mise en Fleur is designed for all wedding + event industry professionals!

Sit down for Christina's in-depth Social Media Seminar where she shares her detailed insights on how to grow a following, produce engaging content, and reach your ideal client through online channels. In the age of TikToks and Reels, Christina has developed a unique strategy that keeps her brand at the forefront of content creators. In this engaging course, you'll learn practical strategies that can be applied to your own social media channel (no matter what industry your line of work is in!). Students always leave this class feeling confident and inspired to take their marketing approach to the next level.

This full day event also comes with a refreshments and catered food throughout the day, including a 3-course fine dining experience by the Estate Yountville culinary team.

You'll also have headshots taken by Olivia Marshall photography and there will be countless other content opportunities at styled lounges. Don't miss this opportunity to meet other creatives in the industry and learn Christina's best tips & tricks!