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The Art of Flowering

A Napa Valley floral retreat experience by Bellevue Floral Co.

 

THANK YOU TO OUR SPONSORS

THE RETREAT


Mise en Fleur is an experiential floral retreat that merges design, education, and community. This 3-day retreat is hosted by Christina Yan, Founder & CEO of bespoke wedding floral studio Bellevue Floral Co. and retail flower + gift shop Camino.

Taking place in the world renowned destination of Napa Valley, California at the beautiful Chateau Sonoma, our retreat is open to florists and floral enthusiasts of all experience levels. Each day of the retreat is centered around a hands-on floral design intensive accompanied by a business course (topics range from opening a brick-and-mortar shop to strategies for social media and content creation).

In addition to practical learning, Christina has designed an intinerary that highlights the best of Napa Valley. Additional experiences planned include vineyard tours, edible-flower infused fare, and a wellness class with botanical aromatherapy.

 

MEET THE HOST - CHRISTINA


The owner of two distinct floral businesses, Christina has been a mover and shaker in the design industry for several years. Particularly known for her playful floristry style and knack for blending unique colors and textures, Christina's design philosophy is rooted in much more than just traditional floral technique. As a self-taught florist, Christina lends her style to her years prior as an artist of other mediums. From having spent time as a wedding gown designer to creating window displays for Anthropologie, Christina is excited to share with you her unique perspective on how to think outside of the box when designing with flowers and building a successful business. 

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Born in San Francisco and raised in the Peninsula, Christina now resides in Napa with her dog (and local celebrity!) Tulip aka 'Tuli'. Christina received her education in the areas of Communication, Art Studio, and Tech Entrepreneurship at the University of California, Santa Barbara. She served as the Branding Director of a corporate food service contractor prior to starting her own business as a culinary brand consultant and food stylist + photographer.

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On day 2 of  Mise en Fleur, Christina has invited her close friends and industry leaders Ace Berry AIFD, Conner Nesbit, and Kristen Alpaugh to speak on an interactive design panel. Attendees will design alongside all four designers while our moderator provides questions from the audience. We will end the day with an al fresco farm-to-table meal, seated altogether on tables adorned with the floral arrangements we designed together. This unique event is not to be missed!

In 2015, she found herself unexpectedly at the San Francisco Flower Market and came to the epiphany that although food and photography would be lifelong passions, flowers might be her actual calling. By 2016, she set out to educate herself on all things flowers - scouring YouTube for tutorials and developing her own techniques through trial and error. With determination, Christina quickly paved herself a life immersed in blooms. The rest is history!

You may also recognize Christina from the premier season of Full Bloom, a floral competition reality series on HBO Max. Fun fact - she was scouted via Instagram by producers!



 

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GUEST SPEAKERS (DAY 2)

 
 

THE DETAILS

Sign up for a single day or invest in the full experience!

 DAY 1 

NOV 4

LE BOUQUET
 

SONOMA, CA

10AM - 5PM

WELCOME

 Meet onsite at Chateau Sonoma 

20730 5th St E, Sonoma, CA 95476

YOGA + WELLNESS CLASS

Instructor Natacha Blanc

LUNCH

BOUQUET INSTRUCTION

Christina will teach her signature bridal bouquet technique using chicken wire. Students will create their own stunning bouquet to use in head shots and during a social media content creation demo.

 

SOCIAL MEDIA 101

Brand identity, marketing strategy,

and content creation. From dissecting social media algorithms to teaching you how to create TikToks/Reels and photograph from your phone, Christina will share her best techniques for growing your online presence.

HEADSHOTS

NOV 5

THE FLORAL FEAST

SONOMA, CA

10AM - 5PM

WELCOME + INTROS

Meet onsite at Chateau Sonoma

20730 5th St E, Sonoma, CA 95476

PANEL + LIVE INSTRUCTION 

Watch live as Christina, Connor, Kristen, and Ace design live on a stage using the same floral ingredients. As they design, a moderator will provide questions from the audience. This exciting event will be a highlight of our retreat!

STUDENT DESIGN TIME

Students will design their own centerpiece using chicken wire as the mechanic. Our panelists will spend time engaging 1:1 with students as they design.

THE FLORAL FEAST 

All panelists and students will sit

together at a beautiful table adorned

with the centerpieces we designed. This farm-to-table meal will take place in a beautiful al fresco setting.

HEADSHOTS

OPEN HOUSE - CAMINO

Tour Christina's retail flower shop,

Camino, in downtown Napa. Open Q&A

+ refreshments.served.

NOV 6

BOTANICAL
DAYDREAMS

SONOMA, CA

10AM - 5PM

WELCOME + INTROS

Meet at Chateau Sonoma

20730 5th St E, Sonoma, CA 95476

BUSINESS 101 

Christina shares her insight on running 3 types of floral businesses: brick & mortar, home-based studio, and a mobile shop out of her school bus. We will also dive into marketing strategy, pricing for profit,

and methods to scale.

LUNCH

INSTALLATION WORKSHOP

Learn the mechanics of large-scale installation work while designing beside Christina. The group will create a high impact, luxurious ceremony scene.

HEADSHOTS

STYLED PHOTO SHOOT

Partake in a full styled shoot, where a model couple will pose in front of our installation. Christina will provide additional insight on planning your own styled shoots.

 DAY 2 

 DAY 3 

 

REGISTRATION

Mise en Fleur is a 3-day floral retreat experience in beautiful Napa Valley, hosted by Christina Yan, Founder of Bellevue Floral Co. and Camino. Purchase single-day tickets or invest in the full 3-day workshop experience!

TRAVEL & LODGING

LODGING
In order to provide flexibility and lower registration costs,
lodging is not included with your Mise en Fleur ticket.

If you are traveling to Napa solo and would like to room with another attendee to save on costs, please note this at checkout and we will connect you to other attendees.

Napa and Sonoma are both beautiful cities with great hotels & resorts. For more affordable options (still in close proximity to our retreat locations), you may want to consider the neighboring cities of American Canyon, Petaluma, and Novato.

GETTING TO NAPA & SONOMA
SFO, OAK, and SAC Airports are the closest in proximity to Napa and Sonoma. If you are attending multiple days of the retreat, the distance between Napa and Sonoma is about 20 minutes.
*For those interested, we will connect attendees landing at similar times if they wish to carpool together

LOCAL RECOMMENDATIONS
Attendees will be sent a curated list of local recommendations for dining, wine tasting, and Napa Valley experiences. If you have any questions or need guidance with organizing your stay, please email krissy@bellevuefloralco.com

 

Mise en Fleur is hosted by Bellevue Floral Co., a DBA of Camino Goods LLC