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The Art & Business of Flowering

A floral retreat experience by Bellevue Floral Co.

ABOUT MISE EN FLEUR


Mise en Fleur is a one-of-a-kind creative gathering that merges floral design, education, and community. The retreat is hosted by Christina Yan, Founder & CEO of bespoke wedding floral studio Bellevue Floral Co. and lifestyle brand Camino, both based in Sonoma, California.

Mise en Fleur has now grown from a one-time event in Napa Valley to a destination retreat in stunning cities around the world including Lake Como Italy, Santa Barbara, and Atlanta. 

Mise en Fleur is open to florists and floral enthusiasts of all experience levels. Each day is typically centered around a hands-on floral design intensive accompanied by a business course (topics range from opening a brick-and-mortar shop to strategies for social media and content creation).

MEET THE HOST - CHRISTINA


The owner of two distinct floral businesses, Christina has been a mover and shaker in the design industry for nearly a decade. Particularly known for her playful floristry style and knack for blending unique colors and textures, Christina's design philosophy is rooted in much more than just traditional floral technique. As a self-taught florist, Christina lends her style to her years prior as an artist of other mediums. From having spent time as a wedding gown designer to creating window displays for Anthropologie, Christina is excited to share with you her unique perspective on how to think outside of the box when designing with flowers and building a successful business. 

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Born in San Francisco and raised in the Peninsula, Christina now resides in Napa with her dog (and local celebrity!) Tulip aka 'Tuli'. Christina received her education in the areas of Communication, Art Studio, and Tech Entrepreneurship at the University of California, Santa Barbara. She served as the Branding Director of a corporate foodservice contractor prior to starting her own business as a culinary brand consultant and food stylist + photographer.

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In 2015, she found herself unexpectedly at the San Francisco Flower Market and came to the epiphany that although food and photography would be lifelong passions, flowers might be her actual calling. By 2016, she set out to educate herself on all things flowers - scouring YouTube for tutorials and developing her own techniques through trial and error. With determination, Christina quickly paved herself a life immersed in blooms. The rest is history!

You may also recognize Christina from the premier season of Full Bloom, a floral competition reality series on HBO Max. Fun fact - she was scouted via Instagram by producers! Social media has always played a large role in the success of her businesses. It is now an area of expertise that Christina frequently teaches about.

UPCOMING EVENTS

STANLY RANCH

APRIL 12, 2025

BUSINESS INTENSIVE
1-DAY RETREAT

200 Stanly Crossroad
Napa, CA 94559

Join Christina in a private classroom for a full-day business and marketing intensive for florists.

 

From pricing and proposal writing, to production systems and marketing, Christina has developed a highly detailed class full of practical information and valuable industry insights. No questions are off the table and you'll complete the course feeling more confident than ever in running a profitable and successful floristry business.

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This 1-day retreat also includes a fine dining styled lunch, mini floral hairpiece workshop, professional headshots, and a follow-up 1:1 video consultation with Christina to answer your additional questions

MISE EN FLEUR 
- MEXICO -

OCTOBER 30, 2025 - NOVEMBER 2, 2025

FLORAL RETREAT + CULTURAL IMMERSION EXPERIENCE

Details on this spectacular retreat

to be released in Spring!

 

Join us for a 4-day floristry workshop and cultural immersion experience at this one-of-a-kind Mise en Fleur retreat - a collaboration between Christina and Ashley & Katie of Ash + Oak Floral Design.

 

Ashley & Katie are Bay Area florists who opened up a second design studio in Mexico in recent years. With their shared love for modern floristry and passion for our industry, it was a no brainer for Christina to co-host with her two talented and inspiring floral friends.

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The itinerary for this retreat will include a blend of hands-on design classes, Christina's business & marketing course, and local excursions. This retreat also lands on Día de Muertos, a multi-day celebration in Mexico honoring those who have passed. You'll have the opportunity to learn from locals about this tradition while also seeing many beautiful floral offerings in celebration and remembrance.

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Spaces are limited for this intimate experience. Leave us your information below and we'll follow up directly with you ahead of the public ticket release.

Schedule

1:1 PRIVATE WORKSHOP

Meet Christina privately at Stanly Ranch for an exlusive 1:1 floristry intensive with all floral materials and a business consultation included

NAPA , CALIFORNIA

PAST EVENTS

a peek into our past workshop events

About

THANK YOU TO OUR SPONSORS

Speakers
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Mise en Fleur is hosted by Bellevue Floral Co., a DBA of Camino Goods LLC
 

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