THANK YOU TO OUR SPONSORS
Mise en Fleur is a one-of-a-kind creative gathering that merges floral design, education, and community. The retreat is hosted by Christina Yan, Founder & CEO of bespoke wedding floral studio Bellevue Floral Co. and lifestyle goods shop Camino, both based in Napa, California.
Mise en Fleur has now grown from a one-time event in Napa Valley to a destination retreat in stunning cities around the world. This year we will be hosting events in Napa, Santa Barbara, and Lake Como, Italy.
Our retreat is open to florists and floral enthusiasts of all experience levels. Each day is typically centered around a hands-on floral design intensive accompanied by a business course (topics range from opening a brick-and-mortar shop to strategies for social media and content creation).
MEET THE HOST - CHRISTINA
The owner of two distinct floral businesses, Christina has been a mover and shaker in the design industry for several years. Particularly known for her playful floristry style and knack for blending unique colors and textures, Christina's design philosophy is rooted in much more than just traditional floral technique. As a self-taught florist, Christina lends her style to her years prior as an artist of other mediums. From having spent time as a wedding gown designer to creating window displays for Anthropologie, Christina is excited to share with you her unique perspective on how to think outside of the box when designing with flowers and building a successful business.
Born in San Francisco and raised in the Peninsula, Christina now resides in Napa with her dog (and local celebrity!) Tulip aka 'Tuli'. Christina received her education in the areas of Communication, Art Studio, and Tech Entrepreneurship at the University of California, Santa Barbara. She served as the Branding Director of a corporate foodservice contractor prior to starting her own business as a culinary brand consultant and food stylist + photographer.
In 2015, she found herself unexpectedly at the San Francisco Flower Market and came to the epiphany that although food and photography would be lifelong passions, flowers might be her actual calling. By 2016, she set out to educate herself on all things flowers - scouring YouTube for tutorials and developing her own techniques through trial and error. With determination, Christina quickly paved herself a life immersed in blooms. The rest is history!
You may also recognize Christina from the premier season of Full Bloom, a floral competition reality series on HBO Max. Fun fact - she was scouted via Instagram by producers! Social media has always played a large role in the success of her businesses. It is now an area of expertise that Christina frequently teaches about.
2023 MISE en FLEUR DATES
Mise en Fleur Italy + Mise en Fleur Santa Barbara tickets are live!
THE ART of
500 MAIN STREET G
10AM - 3:30PM
WELCOME + REFRESHMENTS
Meet onsite at Celadon, one of Napa's most loved restaurants, where we will spend the day in their private courtyard terrace. Coffee, tea, and pastries to be served.
PERSONAL FLOWER DEMO
Sit back and relax as Christina demonstrates her methods for designing modern style boutonnieres, corsages, and flower crowns. Open Q&A throughout.
Christina will teach her signature bridal bouquet technique using a chicken wire mechanic. Students will create their own stunning bouquet to use in head shots
Sit down for a 3-course, globally-inspired meal with your new flower family!
Each student will receive professional head shots with their bouquets and will also be sent a gallery of images from the day
25-minute 1:1 Zoom with Christina to be scheduled following the retreat
OCTOBER 3-6, 2023
LAKE COMO, ITALY
Join Christina & team in the stunning destination of Italy, home to some of the most picturesque sceneries in the world.
The retreat will take place in the beautiful town of Tremezzo in Lake Como, Italy.
This Mise en Fleur will be centered on rejuvenation alongside floral design and business coaching. Remember - florists need vacations too!
Immerse yourself in the best of Italian living during your stay, where we will provide options for all-inclusive lodging & dining at a stunning villa nestled in the countryside of Lake Como.
This spacious property surrounded by breathtaking nature is the perfect place for those seeking rejuvenation and relaxation while immersing themselves in all things floral.
The 4-day experience will be special and intimate, with only 10 tickets available in order to keep learning personal and offer a one-of-a-kind experience. This is a retreat you won't want to miss!
Includes a 1:1 Zoom with Christina prior to the trip to discuss your desired learning experience, as well as a post-trip 1:1 Zoom to discuss any questions you may have after the retreat.
NOVEMBER 10-13 2023
SANTA BARBARA, CALIFORNIA
Mise en Fleur Santa Barbara will be an intimate retreat held at a private property in Montecito, Santa Barbara. Only a couple hours away from LA, the town of Santa Barbara will still transport you to a world away!
Each day of this retreat will include a floral design masterclass alongside business learning. From opening up a brick-and-mortar shop to finding success in the world of social media, Christina will share all of her best practices on marketing, pricing for profit, and methods to scale.
This retreat will include the option to stay onsite in private cottages with Christina and her team, along with your new flower community.
A limited amount of daily ticket options will also be made available for those who wish to arrange their own lodging.